[Official] For the retro La Liga weekend, the TV broadcast will have different graphics which are inspired by past decades.

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LALIGA is gearing up for its first Retro Matchday with an experience that will transform the competition.

LALIGA will transform the matchday with an immersive audiovisual experience, a physical experience at LEGENDS, and the support of its sponsors, shaping a global celebration of football’s legacy.

Madrid, April 9, 2026.—From April 10 to 13, LALIGA will host the first Retro Matchday in its history, a groundbreaking initiative that will transform a regular matchday into a multifaceted experience where the legacy of Spanish football takes center stage.

As part of the “42 Legacies, 42 Ways to Win” campaign and under the theme “A Legacy Very Much Alive,” the matchday offers a look at the past from the present, connecting the history of the clubs with new audiences and taking football beyond the 90 minutes.

A broadcast that will transport viewers to another era

During the match weekend, the entire LALIGA audiovisual experience will be transformed to complement the narrative of the Retro Matchday, turning each match into a unique visual experience.

The broadcasts will feature special graphics inspired by the aesthetics of past decades, with a visual identity fully tailored to the retro concept. Scoreboards, transitions, on-screen text, and graphic elements will recreate the visual style of football from bygone eras, creating an immersive experience for viewers.

Furthermore, this transformation will be reinforced by other key elements of the matchday, such as the official ball designed especially for the occasion and the overall atmosphere of the game, achieving total coherence between what happens on the field and what is experienced on screen.

The goal is clear: for fans not only to watch the matches, but to feel as though they are traveling back in time from their own homes, experiencing football from a different emotional and sensory perspective.

With this initiative, LALIGA once again places audiovisual innovation at the heart of its product, reinforcing its ability to offer unique experiences and compete in a global environment where visual storytelling is key.

Movistar and DAZN will adapt their platforms to the Retro Day theme, incorporating a special atmosphere and exclusive content focused on the history of LALIGA, allowing fans to relive the competition’s most iconic and defining moments and thereby strengthen their emotional connection to the great milestones of the past.

LEGENDS: The legacy lives on outside the stadium

Retro Day will also have a physical extension at LEGENDS: The Home of Football, where a special exhibition featuring the retro jerseys of the participating clubs will be set up.

This exhibition will allow fans and visitors to explore the history of football through its most iconic kits, reinforcing the link between memory, identity, and culture.

The exhibition will be open until May 5, cementing the initiative as an experience that extends beyond the competition weekend itself.

An ecosystem of sponsors aligned with the initiative

Retro Matchday will feature the involvement of LALIGA sponsors, who are joining this initiative to expand its reach and strengthen their connection with fans.

Among them is PUMA, which has developed a special official match ball for the event, inspired by retro aesthetics and designed to fully integrate into the competition’s visual narrative. Its contribution, directly linked to the game, reinforces the coherence of the on-field experience.

Alongside PUMA, brands such as Mahou, Volkswagen, El Corte Inglés, Microsoft, EA SPORTS, Haier, Milka, Moeve, Luckia, and Panini are joining the initiative from various sectors, helping to transform the Retro Matchday into a global activation that connects sports, culture, and entertainment.

With this initiative, LALIGA reinforces its positioning as a competition capable of integrating legacy, innovation, and culture, establishing itself as one of the most creative and distinctive leagues on the international scene.

Retro Matchday not only celebrates the history of Spanish football but also demonstrates that this legacy is more alive than ever.