As a Cov fan, I hope it means their ship is sinking.
On a more serious note, it’s always great to raise awareness of these things but I do wonder of the effectiveness of a slightly altered badge in doing so; it always feels more like a gimmick.
[deleted] on
[deleted]
[deleted] on
[deleted]
0100001101110111 on
Sunderland are sinking? Great!
NLFG on
Should make it even more relevant by having the ship on fire too
Seriously though, like that, nice piece of design
Allinallisallweare02 on
Dan Neil’s face is very appropriate for someone thinking about the devastating effects of the climate crisis
Worried_Quail_3676 on
Subtle. I like it
TetZoo on
This is cool.
sorE_doG on
Okay.. but the team is still flying around the country to play, right? I like the idea of raising awareness about climate change, but how about going carbon neutral and shouting about how we can all reduce our emissions and carbon footprint?
WildFrontier52 on
I love it personally, as a one off kind of design/meaning. If it goes on sale I’d buy one to be honest haha. Something interesting and unique, and it’s a different badge than what’s on the home kit usually as well
Jeoh on
Under water? Against Coventry? They’re begging to get Torpedoed
WilkosJumper2 on
Which they will no doubt flog in the club shop increasing production and thereby contributing to the problem…
Particular_Area_7423 on
Maybe they should start walking to away games . Do their bit.
93didthistome on
Do you get money for these things? Sunderland seem to have a shirt for every cause. “Sunderland will be wearing burlap bags for their next fixture to support distressed donkeys”
The-Father-Time on
Empty gesture whilst they continue to fly around the country
Edit: couple of Sunderland fans have set me straight, seems more than an empty gesture fair enough
AlbinoMooseCat on
I rate this
FIJIBOYFIJI on
“Sunderland kit man fucked up and is trying to spin it into a positive message to avoid the sack”
Drprim83 on
I’m not sure that player is aware of his own existence, let alone climate change
JerkyOnassis on
Sunderwater
FastenedCarrot on
The message here is that Climate Change will put Sunderland underwater? And they think this will make people anti-climate change?
UsernameTyper on
Well done
x_S4vAgE_x on
For those interested, Facebook and Instagram comments on the posts announcing this are as you would expect.
More gammon than a butchers.
InterestingBass6931 on
Enable gifs so I can post the Community tiny piece of paper gif please
Successful_Buy3825 on
A nice idea – I’m sure the Facebook crowd will be proper normal about this
As ever, gestures like this are utterly pointless without the action to back it up. We’ll see if the club follows through.
BokononistFeet on
Brilliant.
ToiletPaperSlingshot on
Wow im so aware about climate change now that Sunderland have a different badge 😮💨
RumJackson on
What’s the badge? Reminds me of Atletico Madrid
Clarctos67 on
If everything is iconic, then nothing is iconic.
Just stop calling everything iconic.
VampHatter on
I know they mean well but I’m not feeling it.
From a messaging standpoint, without the press release it’s kind of invisible, if that makes any sense?
I don’t look at a ship and think “WOAH, GREENHOUSE GASSES”, I think about boats and cool victorian murder mysteries…actually keep the badge, that’s awesome.
Interesting-Fig216 on
All good but changing badge to a sinking boat when you’re about to go to Coventry (last victory, 1985) feels like Netflix bait. Upsetting all the right people, crushingly inevitable narrative payoff…yeah this has levels
Cov_massif on
Well that’s me convinced
TheScottishMoscow on
Does this mean in some kind of Rangers/Celtic ‘opposites’ world that wor flags has to do climate denial banners on Sunday?
SteelCityCaesar on
Well I for one was completely unaware of climate change prior to this.
skybluesazip on
We should do one for tomorrow with Jimmy Hill as the badge
Scared_Yesterday_453 on
‘On the river where they used to build the boats’
CamouflageUK98 on
Good job to, I hadn’t heard of it until now. Just googled it. Terrifying.
JamieTimee on
I was not aware of climate change before the badge change, thanks Sunderland for raising awareness
gerbegerger on
I thought it was to honor the time they sank down the Football pyramid.
YFNS47 on
Ah yes, I can’t wait to notice this detail while watching either in the stands or on the TV with pitch wide views.
ozzieowl on
Not a fan of Sunderland but that’s a great idea. I always like it when clubs do something different. My favourite Sheffield Wednesday (my team) kit was the one where we gave the sponsorship to the local children’s hospital. My shirt buying days were behind me but I was proud to buy and wear that.
LostInLondon689908 on
It seems that these days you can’t do any good without a certain section of society deriding your actions as “woke nonsense” or “virtue signalling”
Guess what, guys?
Maybe you’re type who only does a good thing with a specific type of ego-fuelling social reward in mind, but there are people out there who do it for the sake of good.
LostInLondon689908 on
It seems that these days you can’t do any good without a certain section of society deriding your actions as “woke nonsense” or “virtue signalling”
Guess what, guys?
Maybe you’re type who only does a good thing with a specific type of ego-fuelling social reward in mind, but there are people out there who do it for the sake of good.
43 Comments
As a Cov fan, I hope it means their ship is sinking.
On a more serious note, it’s always great to raise awareness of these things but I do wonder of the effectiveness of a slightly altered badge in doing so; it always feels more like a gimmick.
[deleted]
[deleted]
Sunderland are sinking? Great!
Should make it even more relevant by having the ship on fire too
Seriously though, like that, nice piece of design
Dan Neil’s face is very appropriate for someone thinking about the devastating effects of the climate crisis
Subtle. I like it
This is cool.
Okay.. but the team is still flying around the country to play, right? I like the idea of raising awareness about climate change, but how about going carbon neutral and shouting about how we can all reduce our emissions and carbon footprint?
I love it personally, as a one off kind of design/meaning. If it goes on sale I’d buy one to be honest haha. Something interesting and unique, and it’s a different badge than what’s on the home kit usually as well
Under water? Against Coventry? They’re begging to get Torpedoed
Which they will no doubt flog in the club shop increasing production and thereby contributing to the problem…
Maybe they should start walking to away games . Do their bit.
Do you get money for these things? Sunderland seem to have a shirt for every cause. “Sunderland will be wearing burlap bags for their next fixture to support distressed donkeys”
Empty gesture whilst they continue to fly around the country
Edit: couple of Sunderland fans have set me straight, seems more than an empty gesture fair enough
I rate this
“Sunderland kit man fucked up and is trying to spin it into a positive message to avoid the sack”
I’m not sure that player is aware of his own existence, let alone climate change
Sunderwater
The message here is that Climate Change will put Sunderland underwater? And they think this will make people anti-climate change?
Well done
For those interested, Facebook and Instagram comments on the posts announcing this are as you would expect.
More gammon than a butchers.
Enable gifs so I can post the Community tiny piece of paper gif please
A nice idea – I’m sure the Facebook crowd will be proper normal about this
[The article](https://www.safc.com/news/2025/march/14/iconic-crest-returns-to-highlight-the-impact-of-climate-change/) that accompanies the image lays out part of the club’s sustainability plan. Lots of people dismissing this as an empty gesture, and it may well turn out to be so, but there is some other stuff beyond just this shirt.
As ever, gestures like this are utterly pointless without the action to back it up. We’ll see if the club follows through.
Brilliant.
Wow im so aware about climate change now that Sunderland have a different badge 😮💨
What’s the badge? Reminds me of Atletico Madrid
If everything is iconic, then nothing is iconic.
Just stop calling everything iconic.
I know they mean well but I’m not feeling it.
From a messaging standpoint, without the press release it’s kind of invisible, if that makes any sense?
I don’t look at a ship and think “WOAH, GREENHOUSE GASSES”, I think about boats and cool victorian murder mysteries…actually keep the badge, that’s awesome.
All good but changing badge to a sinking boat when you’re about to go to Coventry (last victory, 1985) feels like Netflix bait. Upsetting all the right people, crushingly inevitable narrative payoff…yeah this has levels
Well that’s me convinced
Does this mean in some kind of Rangers/Celtic ‘opposites’ world that wor flags has to do climate denial banners on Sunday?
Well I for one was completely unaware of climate change prior to this.
We should do one for tomorrow with Jimmy Hill as the badge
‘On the river where they used to build the boats’
Good job to, I hadn’t heard of it until now. Just googled it. Terrifying.
I was not aware of climate change before the badge change, thanks Sunderland for raising awareness
I thought it was to honor the time they sank down the Football pyramid.
Ah yes, I can’t wait to notice this detail while watching either in the stands or on the TV with pitch wide views.
Not a fan of Sunderland but that’s a great idea. I always like it when clubs do something different. My favourite Sheffield Wednesday (my team) kit was the one where we gave the sponsorship to the local children’s hospital. My shirt buying days were behind me but I was proud to buy and wear that.
It seems that these days you can’t do any good without a certain section of society deriding your actions as “woke nonsense” or “virtue signalling”
Guess what, guys?
Maybe you’re type who only does a good thing with a specific type of ego-fuelling social reward in mind, but there are people out there who do it for the sake of good.
It seems that these days you can’t do any good without a certain section of society deriding your actions as “woke nonsense” or “virtue signalling”
Guess what, guys?
Maybe you’re type who only does a good thing with a specific type of ego-fuelling social reward in mind, but there are people out there who do it for the sake of good.