The official Euro 2024 match ball was presented at the Olympic stadium in Berlin on Wednesday.
The Adidas development team have christened it “Fussballliebe” – “love of football.”
As part of the presentation in the presence of national goalkeeper Manuel Neuer and UEFA partners Célia Šašić and Philipp Lahm, a gigantic version of the ball was revealed.
Wednesday’s presentation of ball marked the start of a multi-week series of activities across Germany to celebrate the ‘love of football’ and raise anticipation of the European Championships in Germany.
The design of the ball represents the movement of the ball and “the energy of the game through distinctive black wing shapes complemented by colourful edges, curves and dots” said Vice President of Design, Adidas Football, Sam Handy at the presentation.
“Colors of red, blue, green and orange reflect both the vibrancy of the participating nations and the pure simplicity of football. The names of each host city are also shown, along with illustrations of each stadium,” said Handy.
For the first time, the official match ball of the UEFA European Football Championship will be equipped with “Connected Ball Technology.”
This technology sends precise ball data to the video referees in real time.
By combining player position data with artificial intelligence, the innovation contributes to UEFA’s semi-automated offside technology, enabling faster game decisions.
The technology, developed in close collaboration with Kinexon, also helps video referees identify every single touch of the ball and thus reduce the time required to resolve handball and penalty incidents.
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