There are some things in life that make us wonder how we ever managed without them. This Christmas, make room for some new traditions ⚽🎄

Sports Direct is launching its 2022 Christmas campaign titled ‘Give Me Football’ in partnership with COPA90, featuring football legends Eric Cantona and Thierry Henry alongside present England stars Declan Rice, Mason Mount and Jarrod Bowen and hero manager Emma Hayes.

In a football season with little convention, epitomised by a Winter FIFA World Cup, ‘Give Me Football’ was designed to play with the stereotypes of a common Christmas ad to deliver something unexpected. The series of commercials play on classic festive themes with a footballing twist.

Coming to life as a trio of 20 second adverts, each playful parody reflects on the classic themes typically presented on TV screens during the Christmas season, but with a comedic football twist.

Eau de Footie:
Mason Mount and Eric Cantona get up close and personal with a new fragrance that is sure to find its way into stockings this year.

Family dinner:
turkey’s off the menu at this not so typical Christmas dinner with Eric Cantona, Thierry Henry, Emma Hayes, Gabriel Jesus and Clive Tyldesley.

Directa:
Sports Direct’s take on a smart home hub voiced by Eric Cantona also starring West Ham duo, Declan Rice and Jarred Bowen

35 Comments

  1. How can people say, “love it great advert” it’s got nothing to do with Christmas and dare I say it, sainsburys advert is better than this 1 and that’s a rubbish 1 this year

  2. Someone needs to fire their advert team, i thought this was going to be funny. everything in it was very awkward. wtf is cantona going on about give me football, then he sniffs a shoe? this is just an advert for sports direct, nothing to do with xmas.

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