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    The Controversial Business of Kylian Mbappé
    World Cup 2026

    The Controversial Business of Kylian Mbappé



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    ⏱ Timestamps
    00:00 Business Lessons from Mbappé
    01:05 The Boy from Bondy
    02:27 The Business Behind Mbappé
    05:00 Image Rights Controversy
    06:38 Inspired by LeBron
    07:31 Mbappé’s Vision & Brilliant

    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.

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    📚 Sources
    [1] ‘The World’s Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts’ (Justin Birnbaum),
    https://www.forbes.com/sites/justinbirnbaum/2022/10/07/the-worlds-highest-paid-soccer-players-2022-kylian-mbapp-claims-no-1-while-erling-haaland-debuts/?sh=1fafc85d629d

    [2] ‘Kylian Mbappé, star striker who yearns to leave his mark beyond football’ (Simon Kuper),
    https://www.ft.com/content/35e2ebb1-2d2a-4b8a-a7e4-49117b82a479

    [3] ‘Kylian Mbappé needs this World Cup more than ever’ (James Gheerbrant),
    https://www.thetimes.co.uk/article/kylian-mbappe-needs-this-world-cup-more-than-ever-fhf3swj8p

    [4] ‘Time Magazine: Behold Mbappe The “Future of Soccer”’ (Njideka Agbo),
    https://guardian.ng/life/time-magazine-behold-mbappe-the-future-of-soccer/

    [5] ‘Kylian Mbappe: the jewel in France’s crown and true heir to Messi and Ronaldo’ (Amy Lawrence, Marc Carey),
    https://theathletic.com/2636468/2021/06/08/kylian-mbappe-the-jewel-in-frances-crown-and-the-true-heir-to-messi-and-ronaldo/

    [6] ‘When Kylian Mbappe had a trial at Chelsea: ‘In five years’ time, you will come back for him for £50 million’ (Stuart James),
    https://theathletic.com/3982417/2022/12/10/when-mbappe-had-a-trial-at-chelsea/

    [7] ‘The path to greatness of a Ronaldo-obsessed kid’ (Goal.com),
    https://www.goal.com/story/mbappe-path-to-greatness/index.html

    [8] ‘Transfer records’ (transfermarkt.com), https://www.transfermarkt.com/statistik/transferrekorde

    [9] ‘L’Annuaire de Enterprises: KEWJF’ (Direction Interministérielle du Numérique, Direction Générale des Entreprises),
    https://annuaire-entreprises.data.gouv.fr/entreprise/830095584

    [10] ‘K M – Kylian Mbappe official website’, https://kylianmbappe.com/en/partners/

    [11] ‘Neymar Jr.’, https://www.neymarjr.com/en/football

    [12] ‘Droits à l’image chez les Bleus : Kylian Mbappé refuse de participer à la séance photo de mardi’ (AFP via L’Équipe),
    https://www.lequipe.fr/Football/Actualites/Bleus-kylian-mbappe-refuse-de-participer-a-la-seance-photo-de-mardi/1355047

    [13] ‘Kylian Mbappé Is Coming for It All’ (Tariq Panja),
    https://www.nytimes.com/2022/09/06/sports/soccer/kylian-mbappe-champions-league-psg.html

    [14] ‘The key to the signing of Kylian Mbappé: image rights’ (Diego Torres),
    https://english.elpais.com/sports/2022-05-10/the-key-to-the-signing-of-kylian-mbappe-image-rights.html

    [15] ‘Mbappe’s ‘gift’ to Paris Saint-Germain with his image rights’ (Marca.com),
    https://www.marca.com/en/football/psg/2022/05/24/628d12a5e2704e9c798b4570.html

    [16] ‘NBA, Zebra Valley announce multiyear partnership’ (NBA),
    https://www.nba.com/news/nba-zebra-valley-announce-multiyear-partnership

    #mbappe #football #business

    View 35 Comments

    35 Comments

    21. McNasty Johnson on

      I mean I never have anything against players that value money a lot, would do the same.
      At least he stays ambitious on sports aspects instead of declining career while partying all day long

    24. Boris Laishram on

      He might be a genius but he is not going to be considered among the greats of football. He is not going to win anything big in football accept the 2018 world cup

    26. goduxunike on

      The fact that 28 players of the last World Cup were born in the Parisian neighbouring neighborhoods should be studied further. The socio-economic component of such phenomena must be quite interesting and insightful. Ile de France alone could have a winning team in the WC. Crazy

    28. Ghalib Khan on

      I looove your guys content each time yall drop a vid- also can I just say that was a pretty cool segway to the brand @ the end. I was completely involved in the video and didn't even realize the switch- it was tht subtle!!

    32. Nicolas Viard on

      Mbappé is undoubtedly the highest IQ amongst football players. He learns foreign languages in months, speaks a very classy French and what he says is always balanced and makes sense. HEC is the equivalent of Harvard in France, he could have gone there even before he became famous; that says it all.

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