Brentford FC have taken another decisive step in their commercial evolution, confirming Indeed as their new principal and front-of-shirt partner in a multi-year agreement beginning with the 2026–27 season.
The deal, among the most valuable in the club’s history, will see Indeed’s branding feature prominently across both men’s and women’s first-team kits. Its scope extends well beyond matchday visibility, with integrated rights across digital platforms, in-stadium presence at the Gtech Community Stadium, and a strong emphasis on community-driven programmes.
The announcement builds on an existing relationship between the two organisations, now elevated into a front-of-shirt partnership that reflects shared principles around data, recruitment, and long-term development.
James Whitemore, chief marketing officer for Indeed, added, “We’re thrilled to expand our partnership with Brentford. This has been a natural fit from day one.
“At Indeed, we help people get jobs and employers find the right talent, enabling better matches and more efficient hiring. Like Brentford, we believe success comes from putting the right person in the right role – on the pitch, in business, or in a job. We both also know the power of combining data and human insight to help drive better decisions.
“Brentford’s strong community is something we are proud to be part of. Football is powered by fans – their energy, loyalty and sense of community are what truly bring the club to life. Through our expanded partnership, we’re excited to engage more deeply with Brentford’s passionate fanbase and with Premier League fans around the world, creating meaningful connections and opportunities that go beyond the pitch.”
Brentford chief executive Jon Varney added, “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage.
“This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.
“Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area.
“We are looking forward to building on our work to date and the impact we can continue to deliver together for our fans and community.”
While financial terms remain undisclosed, the agreement is understood to represent a significant uplift, underlining Brentford’s rising commercial value within the Premier League ecosystem.
For Indeed, the partnership offers access to one of sport’s most powerful global platforms, with Premier League coverage reaching audiences in more than 180 countries. Activation is expected to centre on employment-focused campaigns, fan engagement, and local initiatives rooted in West London.
More than a sponsorship, this is a strategic alignment. Brentford are not just selling space on a shirt. They are selling a model. And right now, that model is attracting serious global attention.