Brentford FC have announced that job site Indeed will become the club’s new principal and front-of-shirt partner in a multi-year deal commencing from the 2026/27 season.
The multi-year deal is a significant expansion of an existing partnership, which began in July 2025 when Indeed became the official training wear and recruitment partner of the Premier League club.
As the new official front-of-shirt partner, the Indeed logo will feature on all men’s and women’s first-team playing kits, as well as academy matchday kits. The agreement will also see the hiring platform have an increased presence at the Gtech Community Stadium on matchdays and across the club’s digital channels.
The extended partnership will also see Indeed become the official Brentford FC Community Sports Trust lead partner, enabling further investment in community initiatives. Indeed will continue in its existing roles as the club’s official training wear and recruitment partner.
Jon Varney, Chief Executive, Brentford FC, said, “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage. This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.
“Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area. We are looking forward to building on our work to date and the impact we can continue to deliver together for our fans and community.”
Brentford FC are shortlisted for The Fan Engagement Award in association with Personar at The 25th Sport Industry Awards, taking place next Thursday 30th April!
