‘One of the richest prizes in sport’published at 10:34 BST
10:34 BST
Vanessa Pearce
BBC News
The biggest names in English football now await Coventry City next season – along with the riches that come with playing in the Premier League.
The financial boost to clubs being promoted is “staggering” in comparison to incomes received in the Championship, according to Coventry University’s football finance expert Dr Tom Bason.
Image source, PA Media
“It will mean a huge amount, it’s one of the richest prizes in sport,” said the assistant professor.
“Roughly thought to be worth £170m.
“The biggest change to the club financially is it will get to access the Premier league’s broadcasting deal,” said Bason.
“Straight away they’ll be guaranteed £100m, or so, from TV broadcasting deals, and then they’ll be looking to also make more money on commercial deals, getting new sponsors, selling more merchandise and, I’d have thought, to a certain extent, match day sales, trying to sell more tickets and perhaps for a little bit more than they currently do.”