As part of its ‘Check Your Bally’s’ awareness drive for Testicular Cancer Awareness Month, Bally Bet will donate £100 to The OddBalls Foundation for every VAR check across the Premier League this weekend.
VAR checks have become a familiar part of the modern game, with fans often waiting while key decisions are reviewed again and again. This weekend, those moments will serve as a reminder of something more important. Every time the game stops for a check, Bally Bet will make a donation, linking the idea of checking on the pitch with the importance of checking yourself off it.
Bally Bet will help The OddBalls Foundation raise further crucial awareness through a dedicated matchday takeover of Nottingham Forest vs Burnley in the Premier League on April 19.
Using the natural habits of football fans, Bally Bet will deliver the ‘Check Your Bally’s’ message across stadium LEDs, big screens and the matchday programme, reminding supporters that checking should not stop at offsides, penalties and last-minute winners. The OddBalls Foundation will be on site at the City Ground, offering fans the opportunity to speak to trained professionals.