We’re extremely disappointed by today’s announcement from LFC of ticket price increases each season for the next three seasons. We’ve engaged with the club in direct discussions since early February. This followed a meeting with the club’s board and ownership last October. We were clear about our requests throughout: we sought a price freeze for two seasons, in line with the FSA’s ‘Stop Exploiting Loyalty’ campaign and sought commitment to work together to find alternatives that do not cost supporters more.
We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning ‘more’: be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.
Instead, today’s announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons. Supporters are expected to pay more up to 13% more during times of global uncertainty – despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.
We know and understand that LFC has increasing costs. So too do loyal supporters. LFC has increasing revenues built on the backs of supporters. Supporters do not, and they see no share in those rewards.
We welcome the changes to the young adult ages and are glad the club listened to our pushback on proposals to increase the age threshold for senior concessions. This is important and central to our issues with ticket price increases: we need to reward and protect our current and future loyal support on which the club is built.
We wanted to see LFC lead the way. Sadly, they have chosen a path that leads the way in the wrong direction.
We will comment further later today to outline what we discussed with the club, the alternatives we sought, and the next steps. These will include an opportunity for us to hear supporter feedback through a short survey and an online meeting on the evening of Wednesday 1st April. Details of these will be shared in our fuller statement.
qqq666 on
As always, price increase over the years was less than inflation
Caymanmew on
Given how hard it is to buy tickets, and that season tickets are impossible to buy, perhaps more increases are needed. At the end of the day, it is a matter of supply and demand, and clearly, demand is far higher than supply.
Fantastic-Boot-684 on
Idk how bad European economy is, but isn’t a 1-2 pounds increase expected and normal?
tafkatfos on
Oh fuck off football.
How much fucking money do you want?
AdComprehensive4246 on
If they want more income from tickets then they can have another go at expanding the stadium
Serawasneva on
You can tell this sub is largely populated by fans who don’t attend matches.
Every time something like this comes out it’s always met with comments defending the price increase.
davestanleylfc on
If I was on the supporters board I would walk in and argue they should pay us to go the games
Simply put you make your money off tv you only do that because we the fans are there
We make the product you make money off so we should be compensated
Not saying it’s a realistic thing to happen but they need there perspective changed football fans are not passive consumers and should not be treated as such
Fratelli365 on
Before anyone chimes in with some irrelevant comparison about how much sport events cost in some other country, don’t bother. The culture of football in the UK isn’t even remotely comparable. People are right to be disappointed at a club who spunk inordinate transfer fees on absolute shite trying to squeeze extra money out of fans, in Liverpool especially.
dobbie1 on
The thing is, they make so much off merch and TV revenues that supporters have to pay for to support their team that the ticket prices at the group are basically inconsequential to them. A small increase is a rounding error, but to fans who pay every week it’s massive. I used to be like “well they have to cover costs of inflation too” but now I realise they have and they’ve done it 10 times over with the increase in kit prices plus TV revenue plus releasing new kits every year instead of two years plus ticket prices rises over the years.
I go to matches probably once every 10 years, I don’t live in the area (used to live within 50 miles) so this won’t affect me, however, for fans going regularly this makes a difference and it’s really not acceptable to blame inflation when you look at the finances behind the club.
LateRegistrxtion on
Was so predictable this would happen. That song and dance about letting supporters groups have their say was always hollow.
It’s an absolute disgrace, and going in completely the wrong direction. Prices should be substantially lowered, not increased, given this is meant to be a sport for working class people to go and watch.
Massive Adidas deal, more revenue than ever, and yet they still do this.
IndividualSky5975 on
I find this crazy, look at the football we are playing and we are increasing ticket sales?
TremendousCoisty on
The premier league is becoming the tourist and rich people league. It’s not for the local, working class. Anything for the money. Fuck off
Thesolly180 on
Once again fans being used to milk. That’s all the club wants really.
Was sick of people acting like the freezing tickets was an amazing feat when it was the bare minimum for years. Shown what they’re about now once again
GreyingThumb on
I don’t even live in Liverpool. But these sorts of price increases are too familiar in many aspects of our non-football lives.
Evilnicko on
Honestly it sucks but a Kopp ticket today (£39-44) costs WAY less in real terms than it did in 2000 (£30, £57.77 today).
Main stand and Anfield Road range between £30-£59 today (excluding the limited £9 tickets) while in 2000 cost £61.62 in today’s money.
I may get downvoted but an inflation-priced increase capped annually at 5% max for the next three years really isn’t completely unreasonable.
16 Comments
We’re extremely disappointed by today’s announcement from LFC of ticket price increases each season for the next three seasons. We’ve engaged with the club in direct discussions since early February. This followed a meeting with the club’s board and ownership last October. We were clear about our requests throughout: we sought a price freeze for two seasons, in line with the FSA’s ‘Stop Exploiting Loyalty’ campaign and sought commitment to work together to find alternatives that do not cost supporters more.
We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning ‘more’: be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.
Instead, today’s announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons. Supporters are expected to pay more up to 13% more during times of global uncertainty – despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.
We know and understand that LFC has increasing costs. So too do loyal supporters. LFC has increasing revenues built on the backs of supporters. Supporters do not, and they see no share in those rewards.
We welcome the changes to the young adult ages and are glad the club listened to our pushback on proposals to increase the age threshold for senior concessions. This is important and central to our issues with ticket price increases: we need to reward and protect our current and future loyal support on which the club is built.
We wanted to see LFC lead the way. Sadly, they have chosen a path that leads the way in the wrong direction.
We will comment further later today to outline what we discussed with the club, the alternatives we sought, and the next steps. These will include an opportunity for us to hear supporter feedback through a short survey and an online meeting on the evening of Wednesday 1st April. Details of these will be shared in our fuller statement.
As always, price increase over the years was less than inflation
Given how hard it is to buy tickets, and that season tickets are impossible to buy, perhaps more increases are needed. At the end of the day, it is a matter of supply and demand, and clearly, demand is far higher than supply.
Idk how bad European economy is, but isn’t a 1-2 pounds increase expected and normal?
Oh fuck off football.
How much fucking money do you want?
If they want more income from tickets then they can have another go at expanding the stadium
You can tell this sub is largely populated by fans who don’t attend matches.
Every time something like this comes out it’s always met with comments defending the price increase.
If I was on the supporters board I would walk in and argue they should pay us to go the games
Simply put you make your money off tv you only do that because we the fans are there
We make the product you make money off so we should be compensated
Not saying it’s a realistic thing to happen but they need there perspective changed football fans are not passive consumers and should not be treated as such
Before anyone chimes in with some irrelevant comparison about how much sport events cost in some other country, don’t bother. The culture of football in the UK isn’t even remotely comparable. People are right to be disappointed at a club who spunk inordinate transfer fees on absolute shite trying to squeeze extra money out of fans, in Liverpool especially.
The thing is, they make so much off merch and TV revenues that supporters have to pay for to support their team that the ticket prices at the group are basically inconsequential to them. A small increase is a rounding error, but to fans who pay every week it’s massive. I used to be like “well they have to cover costs of inflation too” but now I realise they have and they’ve done it 10 times over with the increase in kit prices plus TV revenue plus releasing new kits every year instead of two years plus ticket prices rises over the years.
I go to matches probably once every 10 years, I don’t live in the area (used to live within 50 miles) so this won’t affect me, however, for fans going regularly this makes a difference and it’s really not acceptable to blame inflation when you look at the finances behind the club.
Was so predictable this would happen. That song and dance about letting supporters groups have their say was always hollow.
It’s an absolute disgrace, and going in completely the wrong direction. Prices should be substantially lowered, not increased, given this is meant to be a sport for working class people to go and watch.
Massive Adidas deal, more revenue than ever, and yet they still do this.
I find this crazy, look at the football we are playing and we are increasing ticket sales?
The premier league is becoming the tourist and rich people league. It’s not for the local, working class. Anything for the money. Fuck off
Once again fans being used to milk. That’s all the club wants really.
Was sick of people acting like the freezing tickets was an amazing feat when it was the bare minimum for years. Shown what they’re about now once again
I don’t even live in Liverpool. But these sorts of price increases are too familiar in many aspects of our non-football lives.
Honestly it sucks but a Kopp ticket today (£39-44) costs WAY less in real terms than it did in 2000 (£30, £57.77 today).
Main stand and Anfield Road range between £30-£59 today (excluding the limited £9 tickets) while in 2000 cost £61.62 in today’s money.
I may get downvoted but an inflation-priced increase capped annually at 5% max for the next three years really isn’t completely unreasonable.