In this edition of Euro Football Daily Explained we are taking a closer look at the rise of Paris Saint-Germain under the ownership of the Qatari Sports Investment fund. But rather than focus on their achievements on the pitch, we are exploring how the French giants have become a commercial giant and expanded worldwide.
Now one of the highest revenue generating football clubs in the world, we look at their business in Asia and North America, and understand how they have cultured ‘PSG’ the lifestyle brand that extends beyond sport.
But we also explore what is stopping President Nasser al-Khelaifi from achieving his ‘complete project at PSG, mainly the issues within their academy which remain today.
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