Crystal Palace partners with Brooks Running as its official footwear partner, featuring training-wear branding, fan activations and support for Palace community initiatives.
Crystal Palace has signed a new sports business partnership with Brooks Running for the ongoing Premier League (PL) 2026/27 season, making it the official footwear partner of the club for both men’s and women’s teams.
Brooks Running Amplifies Its Brand Presence Through Crystal Palace Deal
According to the arrangement, the company’s logo will be on the front of the club’s training, travel, workout, and apparel for both men’s and women’s wings. Brooks will also be visible at Selhurst Park, with branding on the pitchside and digital ribbon LEDs, stadium displays and TVs, static stadium assets, and the club’s media backgrounds. Moreover, the entities will support the Palace Run Club and work with Palace on exclusive content, including activations with first-team players and Club legends as part of the partnership.
Stepping forward together ❤️💙
We are delighted to announce a new partnership with @Brooksrunninguk, our Official Footwear Partner across both the men’s and women’s first-teams. pic.twitter.com/dH4iXEVFBr
— Crystal Palace F.C. (@CPFC) September 14, 2026
Furthermore, Brooks will also support Palace for Life’s October Marathon March alongside the Club. Legends from Palace, staff members and supporters unite every year to undertake the 26.2-mile journey to raise much-needed funds for the club’s official charity and its work to support young people in South London.
Officials’ Remarks on This Multi-Year Arrangement
Paul O’Brien, Chief Commercial Officer at Crystal Palace FC, commented, “We’re incredibly excited to welcome Brooks to Crystal Palace. It is a fantastic global brand with a real passion for sport, performance and getting people moving, and we think there is a very natural fit between Brooks and the Club. The partnership gives Brooks significant visibility across both our men’s and women’s teams, from the front of our training wear to Selhurst Park and our digital channels, but what is particularly exciting is everything we can build around that.”
He also stated, “Whether it’s creating content with our players, supporting Palace Run Club or sponsoring Palace for Life’s Marathon March, there are so many opportunities to bring the partnership to life and engage with Palace supporters. We’re really looking forward to getting started.”
Melanie Allen, Chief Marketing Officer at Brooks Running, remarked, “Running is fundamental to football. Every match is built on endurance, speed, and movement, so there’s a natural connection between the gear elite athletes need to train and the performance products Brooks has spent decades perfecting. Connection with runners, wherever they find their sport, is central to our global growth. This partnership connects us with millions of footballers and fans who already understand the discipline, commitment, and performance mindset at the heart of running.”
Brooks Running – a leading American performance brand based in Seattle – was founded in Philadelphia in 1914. The company initially produced specialist footwear, such as ballet shoes and cleats, before concentrating solely on running shoes in 2001. Brooks is globally recognised for its biomechanical innovations, such as the first EVA midsoles and GuideRails support.