Chelsea Peers launches first-ever London pop-up to celebrate ‘Siesta’ collection.
London-based sleepwear and lifestyle brand Chelsea Peers is stepping into the physical world for the first time with a one-day pop-up by the Piazza at Battersea Power Station on 2nd May. Created to bring its high summer collection, Siesta to life, the activation invites Londoners to slow down and embrace a more relaxed, feel-good pace.
At the heart of the pop-up is a playful, sun-soaked experience: visitors can sign up on-site to receive a complimentary lemon filled with soft serve, alongside an exclusive discount. Inspired by the collection’s tropical mood (think juicy prints, exotic palms and laidback silhouettes), the activation blends indulgence with escapism, encouraging guests to take a moment for themselves.
Rooted in Chelsea Peers’ ongoing focus on comfort and wellbeing, Siesta is a celebration of switching off – where time slows, days feel warmer, and nothing is on the agenda. The Battersea pop-up translates that ethos into a tangible moment of calm, offering a brief but memorable escape from the everyday.
The Siesta pop-up will be open from 10am on 2nd May by the Power Station Park at Battersea Power Station, while treats last.