Brentford have announced recruitment platform Indeed as their new principal and front-of-shirt sponsor from the 2026-27 season.
The multi-year agreement expands the club’s existing partnership with Indeed, who became Brentford’s official training wear and recruitment partner in July 2025.
Indeed’s branding will now appear on all men’s and women’s first-team kits, as well as academy matchday shirts, replacing their current role as training wear sponsor.
Gambling company Hollywood Bets has been the Bees’ front-of-shirt sponsor since 2021 upon their promotion to the Premier League.
However, as of next season, betting companies will be banned as front-of-shirt sponsors, but are still allowed to appear on sleeves and pitchside advertising, in a decision made in 2023.
Eleven top-flight clubs have front-of-shirt betting brands this term, with tech and AI firms emerging as contenders to replace them.
Brentford have opted for Indeed, who will see an increased presence at the Gtech Community Stadium on matchdays and across Brentford’s digital channels, while also becoming the lead partner of Brentford FC Community Sports Trust.
Brentford say the partnership is built around a shared focus on data-driven decision-making, recruitment and talent development.
Since joining the club last year, Indeed has worked with Brentford on off-field recruitment strategies and has supported the Community Sports Trust in helping people across west London access employment opportunities and employability programmes.
Brentford chief executive Jon Varney said: “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage.
“This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.
“Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area.”
Indeed chief marketing officer James Whitemore added: “We’re thrilled to expand our partnership with Brentford. This has been a natural fit from day one.
“Like Brentford, we believe success comes from putting the right person in the right role – on the pitch, in business, or in a job.”