Brentford Close to Shirt Sponsor Switch With ‘Indeed’ Deal Lined Up

For Brentford, the move would also reflect the changing commercial landscape facing clubs outside the Premier League’s biggest earners. With the ban on gambling sponsors approaching, replacing an established front-of-shirt deal has become more difficult and, in many cases, less lucrative. In that context, turning to an existing partner such as Indeed would offer continuity as well as certainty at a time when the market has become more challenging.