Ipswich Town FC has found itself in the middle of an online storm after Farage posted promotional images from inside the club’s Portman Road stadium along with a named team jersey, with some people describing the incident as “PR suicide” for the club.
The English Championship team was unaware of the full extent of the event until social media posts emerged, with the club reportedly not having offered an official invitation to Farage.
Portman Road Events, which manages private tours of the stadium, had taken a booking on behalf of Reform for Monday afternoon.
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However, the Championship club only became aware of what was involved later the same day when posts appeared on Reform’s official social media account, with Farage also sharing the video and images, according to reports.
“I’ve never been too bad on the right wing,” the Reform leader wrote on his official X/Twitter account, along with images of him sitting in the team’s changing rooms and holding a shirt with his name on the back, accompanied by the number ten.
He also wrote: “Best of luck to Ipswich Town Football Club for the rest of the season.”
I’ve never been too bad on the right wing. ✍️⚽️ pic.twitter.com/edW9hulPrO
— Nigel Farage MP (@Nigel_Farage) March 24, 2026
Reform also made a photo of Farage holding the shirt with his name on it the banner on their official X/Twitter account.
Since Reform posted the images and video, Ipswich Town have faced a fierce backlash, with one person saying: “Ipswich fans are going to boycott the next game because of you.”
A second said: “I hope the good fans of Ipswich Town will make their feelings known by boycotting the clubs games and products until the club issues an apology.”
A third commented: “Ipswich Town you’d think a football club would know what an own goal is.”
A fourth added: “Thought you wanted politics out of sport you hypocrite.”
It comes after it emerged that a dozen Reform UK candidates for the Holyrood election are part of a Facebook group where members spread racist conspiracy theories.
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According to the Scottish Sun, 15 Scottish candidates for Nigel Farage’s party are part of the so-called “Reform – Team Scotland” Facebook group.
Members made various posts and comments, including some that called Muslims a “cancer” and “invaders” and that they would “try and take over once the party they voted for are in”.
Other members called for SNP MSP and former first minister Humza Yousaf and Scottish Labour leader Anas Sarwar to be deported.
Ipswich Town and Reform UK have been approached for comment.