Aston Villa recorded club-record commercial, TV, kit/merchandise, and gate revenues in 2025, while taking in £74m in UEFA prize money, but also posted losses
Aston Villa co-owner Nassef Sawiris(Image: James Marsh/Shutterstock)
Aston Villa lost £85 million in 2024/25 but are expected to announce a pre-tax profit of around £30 million when they release their accounts in the coming weeks.
This figure will bring them under their maximum loss limit for Premier League Profit and Sustainability Rules (PSR) purposes, although the club’s struggles in meeting UEFA’s stricter financial rules are well documented.
Last summer, Villa entered into a settlement agreement with UEFA following a previous breach of the Football Earnings Rule (FER). However, according to the European Club Finance and Investment Landscape report, they registered a wage-to-revenue ratio of 70 per cent last season.
Villa had the 11th-highest wage bill in Europe last season. Their wage bill of £257 million rose by six per cent to £271 million. Villa’s wage payments were higher than those of Borussia Dortmund, Atletico Madrid, Inter, and Juventus.
Yet UEFA’s 2024/25 financial report revealed that they still met the 70 per cent wage-to-revenue benchmark.
Villa’s overall revenue was around £387 million, up from £282 million the year before. They were one of six clubs in the top 25 revenue clubs to enjoy revenue increases of more than £100 million.
Revenue among the top 25 clubs remains polarised, however, with a £307 million gap between the eighth and 13th clubs, Manchester United and Villa.
That explains why United could afford to spend around £200 million on Matheus Cunha, Bryan Mbeumo and Benjamin Sesko in the summer, despite enduring a terrible season without qualifying for Europe, while Villa were unable to spend big themselves.
Villa’s revenue from UEFA prize money made up around 20 per cent of their total revenue after reaching the quarter-finals of the Champions League, where they were knocked out by eventual winners Paris Saint-Germain.
Villa earned around £74 million from UEFA competitions last season, a sharp increase from £14 million the season before. They received the 13th-highest UEFA prize money payment in the last campaign.
Gate revenues accounted for another 16 per cent of Villa’s total revenue, with £64 million earned. This was more than the likes of Juventus and Newcastle.
Villa’s increase in gate revenue was also significant, rising by £24 million from the 2023/24 campaign. They were the highest earners from gate receipts outside the Premier League’s traditional “big six”.
Villa were also one of 18 of the top 25 clubs to report record gate revenues in 2025, and one of 17 clubs to record year-on-year gate revenue growth of more than 10 per cent.
Commercial revenue accounted for 18 per cent of Villa’s total revenue. They ranked 22nd in Europe with £71 million generated from commercial activity, up from £49 million the previous season.
They were also one of 17 of the top 25 clubs to report record commercial revenues in 2025, and one of 12 clubs to record year-on-year commercial revenue growth of more than 10 per cent.
For comparison, however, Newcastle United ranked 15th after generating £124 million from commercial activity, up from £80 million in 2023/24.
Regarding kit and merchandise revenue, Villa generated around £23 million, a significant increase from the previous year when they made just over £5 million.
By comparison, Newcastle – whose kits are also supplied by adidas – generated £35 million last season, up from £11.5 million.
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