Liverpool just dropped over £400m in the 2025/26 summer transfer window, smashing records with the signings of Florian Wirtz, Alexander Isak, Jeremie Frimpong, Hugo Ekitike, and more. But here’s the question every fan is asking: Where did all that money come from?
In this video, we break down the hidden financial engine behind Liverpool Football Club — from Anfield expansion to TV broadcasting billions, from the Nike kit deal to the genius Philippe Coutinho sale that funded a dynasty.
This is the full story of Liverpool’s unstoppable money machine — how culture, smart ownership, and sharp deals turned the Reds into one of the richest clubs in football.
If you love football finance, transfers, and deep dives into the money behind the game, you’re in the right place.
⏱️ Timestamps
0:00 – Liverpool’s £400m summer explained
1:29 – The culture and city that fuel Liverpool’s brand power
2:48 – Anfield expansion and matchday revenue boom
4:02 – TV rights: Liverpool’s biggest cash cow
5:08 – The Nike kit deal & global sponsorships
6:37 – Player trading: how sales fund new stars
7:30 – The Coutinho masterstroke: deal that changed everything
9:19 – Bargains, smart exits & the Moneyball model
9:45 – Liverpool’s dynasty: why they can spend £400m today
10:17 – Outro & Please subscribe!
#Liverpool #Transfers #FootballFinance #PremierLeague #lfcfans #premierleague #isak #alexanderisak #marcguehi #ekitike #wirtzliverpool
1 Comment
Yeah, we know… Marc Guehi didn’t move👀 — deal collapsed while production was already complete😅. Doesn’t change the bigger picture though: Liverpool’s £400m window is still wild, and the breakdown of where the money comes from stands solid.
0:00 – Liverpool’s £400m summer explained
1:29 – The culture and city that fuel Liverpool’s brand power
2:48 – Anfield expansion and matchday revenue boom
4:02 – TV rights: Liverpool’s biggest cash cow
5:08 – The Nike kit deal & global sponsorships
6:37 – Player trading: how sales fund new stars
7:30 – The Coutinho masterstroke: deal that changed everything
9:19 – Bargains, smart exits & the Moneyball model
9:45 – Liverpool’s dynasty: why they can spend £400m today
10:17 – Outro & Please subscribe!
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